Chicago Fire FC

At the end of the 2020 MLS season, after narrowly missing out on the play offs Chicago Fire FC faced crossroads.

Consequently, the franchise’s leadership team announced that the 1998 MLS Champions were going to undergo a first rebrand since being founded in 1997. The aim of the “fan inspired” rebrand was to reboot the organization both on and off the field.

In 2020, Chicago Fire engaged Sportsology to assist with the rebrand which later followed into the development of the Chicago Fire CKP. The aim of the project was to guide throughout the rebrand process and subsequently implemented all organizational characteristics into a platform accessible for all current and potential stakeholders. In the wake of a second rebrand, working closely with key staff members, Sportsology continued their partnership with Chicago Fire FC with the development of a onboarding app to help players and their families settle into the city and the organization.

Application screens

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Customer Comments

“The Tharks were having their hands full in the center of the room, and I began to realize that nothing short of a miracle could save DejahThoris and myself, when I saw Tars Tarkas”

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Eddie Rock Assistant Athletics Director, Associate Chief of Staff