Sportsology appoints Tom Penn as strategic partner

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Sportsology is pleased to announce that Tom Penn has joined the business as a strategic partner.

Penn has extensive experience in elite sports, having held positions across ownership, front office and legal at major franchises including the Memphis Grizzlies, Portland Trail Blazers and, most recently, LAFC. Penn has also served as an NBA Analyst on television for the past decade on ESPN and Turner Sports.

In his role as a strategic partner, Tom will draw on his knowledge of M&A, franchise relocation, brand building, culture and organizational alignment to assist Sportsology’s clients in the ideation, planning and execution of key initiatives.

“I’m thrilled to join Mike Forde, Barry McNeill and the Sportology team, who have quickly established themselves as a premiere knowledge broker in pro sports,” said Penn. “I’ve benefited from their expertise in my previous roles and am excited to use my experience to help franchises with their strategic decision making.” 

“Tom’s reputation as an outstanding sports executive makes him an invaluable addition to our team,” said Mike Forde, executive chairman of Sportsology. “Tom has a wealth of experience across the key functions of leading organizations, as well as having started a franchise from the ground up in the case of LAFC. His knowledge will be a huge asset to our clients as they confront a diverse range of organizational challenges.”