Since the emergence of the concept of ‘Unicorn’ start-ups, first defined by venture capitalist Aileen Lee in 2013, the notion of using the term Unicorn to describe anything rare and magical eventually gave rise to the terms ‘Unicorn leaders’ and ‘Unicorn leadership’.
As with the mythical beast, a Unicorn leader is considered to be so rare and to possess such magical powers that it becomes an iconic entity to be pursued at any cost. And therein lies the problem – at any cost. Magical leaders come at a price both financially and organizationally.
Chris Brady is Director of Research at Sportsology
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