Research Paper: Scenario Planning in the Age of Covid-19

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Scenario planning has waxed and waned in popularity as a management tool since its halcyon days from the 1960s to 1980s when Royal Dutch Shell led the corporate world after latching onto ideas generated within the US military complex post-World War Two.

The current pandemic has seen a resurgence of interest in scenario planning as organizations struggle with an unpredictable future and seek ways to manage the present and prepare for the unknown.

Chris Brady is Director of Research at Sportsology

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