We work with global leaders in sport
to transform organizational behaviors.


By empowering teams to reflect on their purpose, communications, and people, we help elite sports organizations lay the foundations for success.


Establish a values-based culture that allows your organization to thrive in the present and build for the future.


Create operational excellence and unlock the potential of your people with 360° communications.


Redefine the way your organization identifies, recruits, and develops talented people.

Our work

Discover how we help our clients to create, codify, and sustain world-class organizational DNA.

'Sportsology worked with us to formalize our culture, vision, structure and core processes to prepare us for the future challenges of the NFL.'

HOWIE ROSEMAN Philadelphia Eagles - Superbowl Champions

'Sportsology have been a key partner in helping our organization move to the next level, especially during our transition to Los Angeles.'

LES SNEAD Los Angeles Rams


Our multidisciplinary team contains a wealth of strategic, performance, creative and technical expertise to help your organization realize its full potential.

Mike Forde

Executive Chairman

Aidan Halliwell


Martin Halliwell

Head of Creative

Gareth Hurst

Head of Corporate Knowledge Solutions

Marcus Jones

Research Analyst

Kieran Adamson

Research Analyst

Chris Brady

Chief Intelligence Officer

Tom Young

Performance Psychologist

Chris Mann

Director of Research Academy

Patrick Manhire

Head of Executive Search

Let’s work together

Taking into account the advice from the government, we have taken the necessary steps to ensure our team is safe and well. Our dedicated team both in the UK and America are working remotely until the government guidelines change.

If you’d like to reach out please don’t hesitate to contact us.

Wishing you good health from the Sportsology team.