Learning from the Pandemic: Business

In the first few months of the coronavirus pandemic, Sportsology hosted a number of interactive roundtable discussions with senior leaders from major sports teams and leagues. Featuring 125 participants from 59 organizations, the sessions were an invaluable opportunity to discuss the challenges and opportunities presented by the pandemic.

During the sessions, we learned a huge amount from leaders navigating the crisis in real time. Broadly speaking, those insights fell into five categories:

  • Finance
  • Business
  • People
  • Communication
  • The Future

Over the next few weeks we’ll be presenting selected insights from the roundtables in article form so that others can learn from the experiences shared by those who participated in the sessions.

In this article, we’re looking at the business learnings that emerged from the discussions.

The Importance of Co-opetition

Leagues need to work together in times such as these, with the league office, clubs, and the players union finding solutions together. A chain is only ever as strong as its weakest link, so don’t be afraid of working collaboratively; sharing will not disadvantage you.

Don’t Settle Into The Situation

Sport will bounce back eventually, so don’t cripple your organization in the long-run by prioritizing short-term pain relief. Maintain a competitive culture and be ready.

Community Engagement

Give staff and players the opportunity to engage with the community. It helps to bond players and fans during what is a difficult time for a lot of people. Failure to engage and appearing insular can also be a public relations disaster.

Don’t limit your organization’s engagement to the immediate community. Reach out to all your stakeholders and act in an outward and generous way.

Chris Mann is Head of Content at Sportsology

Image: Samson/Unsplash

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