General

In the latest paper from the Sportsology Research Academy, Professor Chris Brady examines the gap between the collection of data and the communication and application of the insights contained within it.

Here at Sportsology, our dedicated research team has been analyzing the data over the last ten years to try and quantify what it takes to win in MLS.

Sportsology is pleased to announce that Irina Pavlova, former president of Onexim Sports and Entertainment, has joined the business as a strategic advisor.

Sportsology is pleased to announce that Tom Penn has joined the business as a strategic partner.

Following the successful completion of several major leagues and other global sporting events in COVID-secure conditions, we decided to gauge the opinions of sports leaders as to how the pandemic has changed their organizations – and their own attitudes to the sports industry – in recent months.

If intelligence isn’t the main reason why people are good at forecasting and decision making, how do ‘superforecasters’ set themselves apart from the rest? The answer – or at least part of it – is their ability to be ‘dragonfly-eyed’ in their thinking.

By ensuring that the DNA of ‘winning’ is subject to collective rather than individual ownership, What It Takes To Win ensures that organizations aren’t reliant on unicorn figures without whom nothing of substance can be achieved.

Once your organization has implemented the What It Takes To Win (WITTW) model, how should it be assessed? Naturally, winning is a good indicator but that can be transient.