As we continue to navigate the uncertainty of the pandemic, a number of sports are also embarking on their offseasons; a period that can bring its own share of uncertainty and change even at the best of times.

As we continue to navigate the uncertainty of the pandemic, a number of sports are also embarking on their offseasons; a period that can bring its own share of uncertainty and change even at the best of times.
Through our work across multiple sports during the COVID-19 pandemic, one observation really stands out: team owners are more committed than ever to retaining their very best talent.
In presentations I’ve given on leading and inspiring talent, I often ask the audience a……
What matters is the long term view. What’s your organization’s north star? What are your goals and what processes are you following to achieve them? If you can answer those questions, then short term missteps can be mitigated by knowing your overall direction of travel.
The modern athlete is more socially aware and empowered than any generation that has gone before, and they want leaders who understand their views, share their concerns, and are supportive of the action they take.
As we enter the offseason for the majority of teams in major leagues such as the NBA, NHL and European soccer, decision makers will be looking for ways to get better talent in the building to make the organization more competitive next season.
In the age of ‘decision accountability’, front office leaders would be wise to be strategic in their approach to educating, affirming and encouraging their owners around the monitoring and measurement of their actions and decisions.
As franchises look at hiring freezes and potential 15-30% cuts in headcount as a result of the pandemic, the question becomes: who can step up internally to fill the void?