Sportsology Advisory
& Research Services
We partner with elite sports organizations to solve important problems and generate competitive advantage by thinking differently about strategy.
Our team brings deep domain knowledge and diverse experiences together to transform challenges into opportunities for growth. Offering expert advisory and bespoke research services, Sportsology is uniquely placed to deliver solutions that help organizations to adapt and grow in the ever-changing environment of elite sports.
Whether you want to solve one specific functional issue, or think more broadly about the direction and context of your organization, our team is ready to help you drive the transformation you want to see.
Mike Forde
Executive Chairman, Sportsology
Strategic Advisors
Our advisory services are specifically designed to help elite sports organizations develop genuine competitive advantage by thinking differently about strategy.
From leadership and culture, to change management and acquisition, our team of expert advisors is equipped to help your organization navigate present and future challenges.
Whether you want to solve one specific functional issue, or rethink the overall direction of your organization, our advisors have the knowledge and experience required to help you navigate the analysis and strategic thinking required to create transformational change.
Strategic Advisory Team

Joel Cohen
Business Models, Organizational Efficiency

Irina Pavlova
M&A, Organizational Efficiency

Tom Penn
M&A, Organizational Culture

Dave Reddin
Performance Strategy, Team Dynamics

Tom Young
Team Dynamics, Leadership
Research Fellows
Understanding the market need for research-driven intelligence, we are committed to delivering tailored insights that support our clients to make key decisions and implement transformational change.
Our in-house research team is dedicated to the delivery of data-led insights that are further supplemented by the deep domain knowledge and consultative expertise of the Sportsology Research Fellows.
A hand-picked group of academics selected for their work in areas relevant to the challenges faced by sports organizations, the Research Fellows’ expertise is an invaluable guide for teams that want to supplement their ideas with the latest quantitative and qualitative information.
Research Intelligence Team

René Carayol
Diversity & Inclusion, Leadership

Dr Michael Haigh
Data Analytics, Forecasting

Dr John Oliver
Communications, Scenario Planning

Prof Tim Rees
Talent Development, Performance Measurement

Goldie Sayers
Leadership

Prof Radu Tunaru
Finance, Risk Management